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Poll On a scale from 1 - 10, what do you think of this concept? (Closed)
10 - Perfect 8 11%
9 - Excellent 3 4%
8 - Very Good 8 11%
7 - Good 11 15%
6 - Above Average 6 8%
5 - Nothing Special 14 20%
4 - Bad 7 10%
3 - Very Bad 6 8%
2 - Ugly 1 1%
1 - Really Ugly 7 10%
- - By Uly (Gold) [mx] Date 2009-02-06 08:53
First, special thanks go to Eagleclaww and chezzter, for ideas, inspiration and critical advice, without them the following logos would have been much different.

I think the most important part of the logo is getting a fish that people can recognize as Rybka, this is the best I could come up with:



Since she got a hidden message on her stripes, she works as a standalone logo.

I'm also providing a simplified version:



And finally, if Rybka is to live in an Aquarium, I got a complex version too :)



Please vote on the poll about what you think of this concept, and feedback is appreciated.
Parent - - By Ryba (*) [pl] Date 2009-02-06 21:01
It`s perfect. Congratulations!
Parent - By Uly (Gold) [mx] Date 2009-02-06 23:50
Thanks!
Parent - - By noctiferus (***) [it] Date 2009-02-06 21:14
I voted very good, but I'd like a more aggressive appearance, not so benevolent  :)
Parent - - By chessorpoker (**) [us] Date 2009-02-06 22:43
i voted nothing special because you used the word aquarium.
Parent - By Uly (Gold) [mx] Date 2009-02-06 23:54
It was a last minute joke that I may regret doing, I should have used the word "tank", but the poll was about the images, not the text.
Parent - By Uly (Gold) [mx] Date 2009-02-06 23:52
It is more aggressive than my second attempt:



^ Old discarded version.

Adding more aggressiveness lead to the fish looking evil, and I didn't want that.
Parent - By Hetman (*****) Date 2009-02-07 14:38
It is OK.
Hetman
Parent - - By Felix Kling (Gold) [de] Date 2009-02-07 15:03
Looks like a japanese comic :)
Not my taste, but you know, of course I'm biased :)
Parent - - By Uly (Gold) [mx] Date 2009-02-08 01:01
At some point Eagleclaww asked me to make several versions of the logo with different faces and indeed, all of them looked like manga characters :)

Input is appreciated, the main reason I had against your logo is that I didn't think a shark should represent Rybka*, do you think that an animeish character should not represent Rybka?

*And currently, I think the logo should have something to do with chess, or a fish.
Parent - By AsosLight (***) [gr] Date 2009-02-08 01:07
I like them.
Especialy the first one.
Parent - By Felix Kling (Gold) [de] Date 2009-02-08 11:40
Well, as I said, I don't like the aesthetics of such japanese comics that much, so in that sense I don't think it's good for a logo :)
Parent - - By Permanent Brain (*****) Date 2009-02-08 03:08
Nice, but I wouldn't use a fish at all. I still think it should be something which can be identified as chess related.

@ Felix, recently I saw a logo on TV which almost looks like yours (the avatar). I think it was from a film studio.
Parent - - By Uly (Gold) [mx] Date 2009-02-08 05:26

> I still think it should be something which can be identified as chess related.


I added squares all over the tank, if that doesn't say anything about chess the next step may be putting chess pieces on it, perhaps turning the other fishes into chess pieces or something.

As for the standalone fish, it was suggested that I add a crown (Queen) to it, I wonder if it's a good idea, as the checkered like fish has been overused.

Yes, I'd like to see Rybka in the Rybka logo :)
Parent - - By Vasik Rajlich (Silver) [pl] Date 2009-02-08 12:05
The logo should certainly center around a Rybka. :)

Re. chess - it should not be featured prominently, as down the road I'd like to apply the logo to other games. However, chess is the major game and can be viewed as a sort of exemplar for AI, so some trace of chess in the logo is ok.

Vas
Parent - - By BB (****) [us] Date 2009-02-08 18:35

>However, chess is the major game and can be viewed as a sort of exemplar for AI


You must prefer the wide definition of "artificial intelligence"...
Parent - By Vasik Rajlich (Silver) [pl] Date 2009-02-09 12:04
Not necessarily - it's just that for most people chess will have this connotation. (Deserved, IMHO).

Vas
Parent - By Felix Kling (Gold) [de] Date 2009-02-08 16:47 Edited 2009-02-08 16:53
they've copied my logo :) I guess there are some similar logos (but with the center of the logo in the middle of the rotating thing), but not in chess :)
Parent - - By Vasik Rajlich (Silver) [pl] Date 2009-02-08 12:00
First, a warning - I am a ruthless art critic :)

My comments:

1) It's a bit too cartoonish, the colors are too light.
2) For an official logo, we'd need something a bit simpler. It will need to display properly at smaller sizes or lower resolutions. The rule of thumb is that it should be recognizable as a standard windows icon.

The other common mistake, which you didn't make, is having something which is too terrifying.

Vas
Parent - - By Felix Kling (Gold) [de] Date 2009-02-08 12:42 Edited 2009-02-08 12:46
Btw., what do you think about this idea:


It's maybe too simple and symbolizes the tail fin of a fish. But it's very easy to create and modify.
Parent - - By noctiferus (***) [it] Date 2009-02-08 13:14
If it must be understood as a fish, it better to write a hint below...  Looks more alike a 3-wing boomerang  (just a  joke, felix)   :)
Parent - - By Felix Kling (Gold) [de] Date 2009-02-08 15:06
It's like the Nike-logo: Noone would see a wing in it :)
Parent - By noctiferus (***) [it] Date 2009-02-08 16:05
Ah, is it a wing?   :)
Parent - - By Banned for Life (Gold) Date 2009-02-08 18:53
Looks like a dog biscuit to me.
Parent - - By Felix Kling (Gold) [de] Date 2009-02-09 02:01
?you mean because it gets smaller to the middle? I mean a dog biscuit looks significantly different to me :) (it has 2 ends, the logo 3 and so on)
Parent - - By Banned for Life (Gold) Date 2009-02-09 06:06
We have dried dog food with exactly this shape. Somehow it never made me think of Rybka! :-)

Regards,
Alan
Parent - - By keoki010 (Silver) [us] Date 2009-02-09 16:44
It also never make a great hit with the public....:-)
Parent - By keoki010 (Silver) [us] Date 2009-02-09 16:44
The dog food I meant!
Parent - By InspectorGadget (*****) [za] Date 2009-02-09 09:41
Reminds me of nuclear radiation sign :D
Parent - By Felix Kling (Gold) [de] Date 2009-02-09 11:19 Edited 2009-02-09 12:51
rendered version (took about 20 hours to render :) ):
Parent - - By Vasik Rajlich (Silver) [pl] Date 2009-02-09 12:11
Hmmm .. interesting. I can't really use my standard reply of "make it simpler" here. :)

It might be a bit too much on the robotic side, with the straight lines and ultra-wide fin. Maybe it could be a bit curvier, with a slightly more fish-like shape.

Anyway, the concept is interesting, I kind of like it.

Vas
Parent - - By Felix Kling (Gold) [de] Date 2009-02-09 17:18
Are you kidding? there's no single straight line :)
I know it doesn't look that fishy, if I make it look more real the symmetry is away and it loses it's simplicity, too... Anyway, I'll try to improve it. The rendered version looks quite good I think, so varying the logo really works excellent.
Parent - - By Felix Kling (Gold) [de] Date 2009-02-09 19:15
more fishy maybe:
Parent - - By Banned for Life (Gold) Date 2009-02-09 19:49
What kind of drugs are you on? I'll bet if you asked 1000 people on the street to do random association with your picture, not a single one would come up with fish...

Regards,
Alan
Parent - - By Felix Kling (Gold) [de] Date 2009-02-09 21:06
sure :) as I said, like the nike logo, the similarity to what it should symbolize doesn't have to be obvious. At least those last two logos are more fishy than the first one :)
Parent - By Vasik Rajlich (Silver) [pl] Date 2009-02-10 07:11
You're on the right track with this. The shape should be somewhat Rybka-like, but not too Rybka-like, which is too obvious. That's modern art! For my next job I will write blurbs for art galleries :)

I think it should still be a bit more Rybka-like, though. I'd move the fins a bit closer together, maybe put a bit more 'ovalness' in the front, etc.

Vas
Parent - By Eagleclaww (***) [us] Date 2009-10-07 20:16
There is nothing to say we can't have both a simplified logo, and a mascot. I think the Rybka fish better as an "official mascot" rather than the logo, then maybe use the simplified trianglular design as the official logo.
Parent - - By Vasik Rajlich (Silver) [pl] Date 2009-02-10 07:14

> Are you kidding? there's no single straight line :-)
> I know it doesn't look that fishy, if I make it look more real the symmetry is away and it loses it's simplicity


There are straight lines, so it looks like a man-made object. Nature tends to use curves. Geometry and symmetry are good, though - if you look through the logo collection in the post by Labyrinth, you will see lots of both.

Vas
Parent - - By Permanent Brain (*****) Date 2009-02-10 10:56
Basically, I see two questions:

1. Should the Rybka logo be something unique, never seen before among major company logos?

and,

2. Should the Rybka logo contain something which will the average viewer (visitor) make thinking of chess, or at least of any other board game?

(My personal answers would be a strong YES for both.)

If you go for AI, there is no general logo for general AI. Your only option is to go for a logo of a board game, like chess with 8*8 white and black squares.

I think your best option is to go for a logo which has as strong relationship with chess (visually), because any stuff beyond that... excuse me, but that is "future melody". It is not something suitable for now and for the next years. If you choose a logo which points towards a distant future, it may be a great achievement in terms of art & media, but almost no customer around the world will understand it. So what are you going for? The Rybka fans want success for Rybka, not temporary success for short-living sophisticated art...
Parent - - By Labyrinth (*****) [us] Date 2009-02-10 11:36
It isn't absolutely vital that the Rybka logo reflect chess. Many very good and extremely recognizable company logos don't have much to do with their product(s). Take this one for example:



Just because the meaning of it happens to be burned into my unconscious mind doesn't mean that objectively speaking it makes me think of anything in particular other than "things that might start with M".

In fact, you could argue that even this next logo doesn't indicate anything other than produce.



Chess isn't all that easy to work into a logo either in my opinion, that is without somehow using the ultra cliche' chess piece or chess board (or both).
Parent - By Vasik Rajlich (Silver) [pl] Date 2009-02-11 12:09
This is my view as well. In fact, very few company logos make explicit references to their products. There are several reasons for this.

1) Products change. Imagine if IBM's logo included whatever their first product was.
2) Logos should not be overly complex.
3) Logos don't advertise - they associate.

Vas
Parent - By noctiferus (***) [it] Date 2009-02-11 12:29
<In fact, you could argue that even this next logo doesn't indicate anything other than produce>

At least, it is clear that it's a computer product: reference to  Turing's death is evident.
Parent - By chezzter (***) [in] Date 2009-02-08 16:11 Edited 2009-02-08 16:14
Perhaps Kids using the software would prefer to see cartoonish characters.... It's pseud for them.

Let's make educational software Rybka for Kids, and this logo will be just fantastic - I can apple solutely guarantee it :-)
Parent - - By Uly (Gold) [mx] Date 2009-02-09 02:23

> 1) It's a bit too cartoonish, the colors are too light.


We can try different colors:



If the saturation is still too high we could try colors closer to grey.

> The rule of thumb is that it should be recognizable as a standard windows icon.


For a 32x32 version pixel art would be needed, just like for the Aquarium GUI icon.
Parent - - By Vasik Rajlich (Silver) [pl] Date 2009-02-09 12:14
That is better, but I still feel that it has too many parts. In 32x32 it will look much different of course.

Vas
Parent - - By Uly (Gold) [mx] Date 2009-02-10 10:25

> it has too many parts.


What about getting rid of the lines?



As in:

Parent - - By Vasik Rajlich (Silver) [pl] Date 2009-02-11 12:15
That is better. Can you also try removing the letters from the side of the fish?

Note that there will always be two versions of the logo. One with just the image, another which includes "Rybka" in very clear text (as in your second example).

Vas
Parent - - By Uly (Gold) [mx] Date 2009-02-11 12:52 Edited 2009-02-11 12:57

> Can you also try removing the letters from the side of the fish?


If it's about making the stripes not say Rybka and making them less evident:



If it's about getting rid of elements:

Parent - By keoki010 (Silver) [us] Date 2009-02-11 14:57
I like the stripes, moving the eyeball  forward might help also.
Parent - - By Labyrinth (*****) [us] Date 2009-02-12 00:39
The back fin on the main image never really looked quite right but it was barely noticable before. Now in this simplified image the problem is amplified. Somethin' just ain't right about that back fin.
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